Diseño y Usabilidad en Suunto


La reconocida marca finlandesa de instrumentos electrónicos de precisión Suunto tiene una graciosa y curiosa manera de explicar la historia del equipo de diseño y usabilidad de Suunto en su web:

Design & Usability

If you put together a group of professional designers, one psychologist and a cognitive scientist with various sports backgrounds including orienteering, free diving, surfing, sailing, triathlon, swimming, cycling, snowboarding and boxing you end up with the Suunto design group. I do not think there is (or even could be) a more versatile team at Suunto than the design group.

The design group was formed when two designers working at Suunto R&D hammered through the importance of the team in so many meetings, that nobody in the company could deny it anymore. Now the group holds an important role inside Suunto, bringing together the R&D, marketing, sales and production departments. And most importantly by taking care of the “look and feel” design of all Suunto products.

The group is full of creative guys. This is probably not the easiest team to work with though, being a little bit on the artistic side.

For the wrists of our loyal users, we at Suunto are constantly exchanging ideas and suggestions. This in fact brings up the point of usability, the inherent design principle of the whole group. Every single design decision is and will be, in one way or another, based on usability and our end users needs. All in all, the design group’s core competence is an ability to combine design, usability and concept research into the package of a small wrist top computer.

La parte dedicada al departamento de Ingeniería y I+D de Suunto tampoco tiene desperdicio; unas notas:

“They call me a sports nerd – but that´s ok… I work at Suunto R&D with a bunch of other similar minded YUP´s, Young Useful Propeller heads… Besides being a technology freak – which I am proud of – I also have a softer side: I understand that aesthetics is important in product design”

Definitivamente, me gusta la marca Suunto, son simpáticos y me caen bien, y además comparto sus valores referidos a la importancia del diseño y la usabilidad. Me han causado una muy buena impresión. Cuando me tenga que comprar un reloj será Suunto. ¡Eso sí que es una web comercial!